For 35 Years, Earnshaw’s Magazine has have been highlighting outstanding achievement in the baby boutique and childrens wear industry with the Earnie Awards. Nominated and votes cast by industry leaders, the Earnie Awards denotes the retail community’s seal of approval in areas such as design, quality and overall excellence. There are two phases– the nominations and the voting. During May and June, retailers and manufacturers nominate their favorites in each of the categories. In August, retailers vote and winners are announced in October.
In 2011, the 34th annual Earnie Awards were presented in 17 categories, including a new category, Best Customer Service. Past 2011 winners include BabyLegs for Best Hosiery and Melissa & Doug for Best Gift. This year we are placing our vote for Little Giraffe. We have already nominated them for the “It” item of the year. The Earnie award denotes an outstanding achievement in retail products and should not be taken lightly.